Impact

IntelliSource transforms our customers’ business and continues to redefine the outsourcing space.

Case Study

How Do You Execute a Nationwide
Hiring Event in 30 Days?

By blending recruitment execution with marketing strategy, a Fortune 100 company has a repeatable candidate attraction channel – not a one time operational scramble.

  • Business Process Outsourcing
  • Total Talent Management
  • Recruitment Process Outsourcing

  • IS Accelerator

Key
Results

0+
Hiring events activated through a nationwide talent marketing campaign
0+
Qualified candidates were identified reducing urgent time to fill metrics
0 day
Nationwide campaign activation from kickoff to fully marketed hiring events

Summary

IntelliSource developed a comprehensive playbook and implemented a scalable, repeatable process for executing successful local events. We designed a fully branded, easy-to-use toolkit for hiring events, complemented by an AI-driven training and education program. This empowered local teams to serve as brand ambassadors, ensuring a consistent and impactful candidate experience across the nation. The toolkit included: branded messaging and templates for candidate communication, guidance for marketing-driven event promotion, a “sales-style” recruiting approach showcasing roles, growth opportunities, and employer value and post-event re-engagement strategies to enhance the talent pipeline.

Industry

International Retailer

Challenge

The client needed to rapidly accelerate month‑over‑month hiring across the country. They needed to execute a nationwide hiring event but what happens when your hiring plan depends on 80+ local managers with no marketing or hiring event experience? Stakes were high for generating interest quickly and on brand for the customer. With no recruitment marketing resources available on short notice, they needed a partner with experience that could brand nationally without brand damage, not interrupt current operational output, provide a positive candidate experience while having a strong ROI.

Impact

Repeatable brand-aligned framework that continues to generate candidates after each event.

Customized Approach

Centralized Playbook Development

IntelliSource created a comprehensive, repeatable playbook that standardized how local hiring events were planned, promoted, and executed. This framework ensured consistency across locations while allowing enough flexibility to adapt to local market needs.

Branded Toolkit & Talent Marketing

A fully branded, easy‑to‑use toolkit equipped local managers with everything needed to run successful events – without prior marketing or event experience. Templates for candidate communications, event promotion guidance, and employer value messaging ensured brand alignment at scale.

AI-Driven Training

An AI‑supported training and education program prepared more than 80 local managers to confidently serve as brand ambassadors. This enabled fast execution without disrupting daily operations and ensured a consistent, high‑quality candidate experience nationwide.

Recruitment Meets Marketing Strategy

By integrating recruitment execution with marketing best practices, IntelliSource transformed a one‑time hiring push into a repeatable candidate attraction channel. Post‑event re‑engagement strategies ensured continued pipeline growth long after the events concluded.

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