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Case Study

How Do Generational Trends Shape Connection-Driven Hiring Events?

Understanding generational trends is essential for creating hiring events that foster authentic connections and attract future-ready talent.

  • Business Process Outsourcing
  • Total Talent Management
  • Recruitment Process Outsourcing
  • IS Accelerator

Key Results

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Diverse markets were successfully targeted for the pilot program, ensuring broad reach and engagement
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Candidates engaged through the IntelliSource recruitment team
0+%
Candidates progressed in the hiring process

Summary

Recognizing that 87% of Gen Z employees would switch jobs for better alignment with personal values, IntelliSource deployed a robust, data-driven strategy. Our dynamic marketing team utilized comprehensive research to understand Gen Z trends, then crafted a targeted solution involving immersive in-person hiring events. These events were designed to foster genuine connections and highlight the company’s commitment to corporate values and leadership excellence.

Industry

National Retailer

Challenge

In the evolving labor market, our globally recognized client faced significant challenges in attracting and engaging Gen Z candidates for front-line roles. With a growing number of these candidates applying, the client lacked a dedicated team to navigate the emerging market trends and demands. Seeking an innovative solution, they turned to IntelliSource for expertise in understanding and connecting with this dynamic audience.

Impact

The client extended their partnership with IntelliSource to run nationwide hiring events, enhancing their RPO strategy.

Approach

Insight-Driven Understanding

Conducted in-depth market analysis to gain nuanced insights into Gen Z’s workforce entry and decision-making influences.

Tailored Playbook Deployment

Developed a customized recruitment playbook to guide the pilot program and ensure consistent, ongoing execution.

Strategic Event Promotion

Organized and promoted targeted hiring events in the most challenging markets to attract top-tier candidates.

Value-Driven Marketing Campaigns

Launched marketing initiatives that showcased the customer’s corporate values and unique brand personality, resonating deeply with Gen Z candidates.

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