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Case Study

Is Utilizing a Recruitment

Marketing Agency Enough?

By comparing equivalent roles, IntelliSource’s marketing-first RPO model outperformed the recruitment marketing agency on applicant volume, quality, and cost – delivering a more robust pipeline, stronger shortlists, and faster hiring decisions, all through a single, integrated partner.

  • Business Process Outsourcing

  • Total Talent Management

  • Recruitment Process Outsourcing

  • IS Accelerator

Key
Results

0%
of IntelliSource applicants reached advanced hiring stages in 30 days
0%
More applicants were generated per role from IntelliSource marketing giving the hiring managers more selection options
Top 0
Highest-volume roles in the pilot were IntelliSource-promoted

Summary

The company initiated a pilot program with IntelliSource to manage critical requisitions using an integrated RPO and recruitment marketing model. A control group was formed with similar roles promoted by the recruitment marketing agency and internal team. IntelliSource deployed a marketing-first recruiting strategy, utilizing programmatic campaigns, hyper-local targeting for passive candidates, and real-time data optimization. Collaborating with the company’s talent acquisition leaders, IntelliSource maintained brand consistency, ensured a positive candidate experience, and provided timely follow-up within a unified RPO program.

Industry

Business Services

Challenge

A Fortune 100 company faced the challenge of recruiting skilled talent across a variety of business service roles in multiple U.S. markets. Their internal talent acquisition and marketing teams were already promoting job openings, and they were evaluating whether to layer on a specialized recruitment marketing agency or invest in a holistic partnership with IntelliSource. They needed to know which path would generate better volume and quality of candidates for highly skilled, hard-to-fill roles – and whether consolidating recruitment marketing and RPO with IntelliSource would deliver stronger outcomes than keeping marketing support separate.

Impact

IntelliSource supplied candidates at a significantly reduced cost, reaching less than 10% of the cost per applicant and only 12% of the cost per hire compared to the company’s investment.

Approach

Integrated Partnership

IntelliSource combined recruitment marketing and RPO into a single, unified solution, acting as an extension of the client’s talent acquisition team. We aligned with their brand guidelines, hiring processes, and technology to ensure consistency and efficiency across all touchpoints.

Marketing-First Strategy

We deployed a marketing-first recruiting approach using programmatic advertising, hyper-local targeting for passive candidates, and real-time data optimization. This strategy amplified visibility for critical roles and attracted high-quality applicants faster.

Collaborative Execution

Working closely with the client’s talent acquisition leaders, IntelliSource maintained brand integrity, streamlined communication, and delivered timely candidate engagement. Our integrated model provided a seamless experience for both hiring managers and candidates, accelerating decision-making and improving outcomes.

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