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Case Study

How Can Marketing-First

Strategies Transform Hiring?

Marketing-first strategies can revolutionize hiring by amplifying brand visibility, attracting qualified candidates faster, and creating a stronger talent pipeline.

  • Business Process Outsourcing

  • Total Talent Management

  • Recruitment Process Outsourcing

  • IS Accelerator

Key
Results

0%
Hiring targets achieved, surpassing the hiring goals across all divisions
0
Geographic markets successfully penetrated within the first three days of the partnership
0M
Candidate marketing impressions delivered

Summary

IntelliSource recognized the critical need for a high-touch, symbiotic approach to candidate marketing and engagement. By deploying our battle-tested strategies, we not only reduced costs but also upheld our partner’s stringent standards for top-tier candidate acquisition.

Industry

Media / Telecommunications

Challenge

Facing historically low unemployment rates, our client, a Fortune 100 company, encountered significant difficulties in reaching potential candidates across the western United States. They required a responsive RPO partner capable of rapid deployment and adaptability to shifting market demands in unpredictable times.

Impact

Fortune 100 Enterprise Level Agreement enacted after initial partnership for nationwide hiring of thousands across a wide range of job types

Approach

Brand-Aligned Recruitment Marketing

Developed sophisticated marketing materials in strict alignment with corporate branding guidelines, ensuring consistency and brand integrity.

Tailored Go-To-Market Strategies

Crafted customized strategies based on in-depth market analysis and current workforce trends, positioning our client ahead of the curve.

Enhanced Passive Candidate Engagement

Implemented advanced engagement tactics targeting passive candidates, resulting in higher quality and stronger commitment from future hires amidst challenging market dynamics.

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